Privacy Policy

Last updated: 2026-08-13

Welcome to Lull™. This Privacy Policy explains how Lull™ ("we," "us," or "our") collects, uses, discloses, and safeguards your personal information when you visit our website at trylull.co, make a purchase, or otherwise interact with our services. By using our website, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this Privacy Policy, please do not access or use our services.

1. Information We Collect

Lull™ collects several types of information to provide and improve our services to you.

Information You Provide Directly

• Contact Information: Your name, email address, phone number, billing address, and shipping address when you place an order or create an account.
• Payment Information: Credit card numbers, debit card details, or other payment method information, which is processed securely through our third-party payment processors.
• Account Information: Username, password, purchase history, and preferences associated with your Lull™ account.
• Communications: Information you provide when you contact our support team, participate in surveys, leave product reviews, or subscribe to our marketing communications.

Information Collected Automatically

• Device Information: IP address, browser type and version, operating system, device identifiers, and screen resolution.
• Usage Data: Pages visited, time spent on pages, links clicked, products viewed, referring URLs, and browsing patterns on trylull.co.
• Location Data: Approximate geographic location derived from your IP address.

2. How We Use Your Information

Lull™ uses the information we collect for the following purposes:

• To process and fulfill your orders, including shipping, payment processing, and order confirmations.
• To create and manage your account and provide customer support.
• To send transactional communications, such as order updates, shipping notifications, and receipts.
• To send marketing communications, promotional offers, and newsletters (only with your consent, where required by law).
• To personalize your shopping experience and recommend products that may interest you.
• To analyze website usage and improve our website, products, and services.
• To detect, prevent, and address fraud, security issues, and technical problems.
• To comply with legal obligations and enforce our terms of service.

3. Cookies and Tracking Technologies

Lull™ uses cookies and similar tracking technologies to enhance your experience on trylull.co. Cookies are small data files stored on your device that help us remember your preferences and understand how you use our site.

Types of Cookies We Use

• Essential Cookies: Required for the website to function properly, including shopping cart functionality and secure checkout.
• Performance Cookies: Help us understand how visitors interact with our website by collecting anonymous analytics data.
• Functional Cookies: Remember your preferences and settings to provide a personalized experience.
• Advertising Cookies: Used to deliver relevant advertisements and measure the effectiveness of marketing campaigns.

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website, including your ability to complete purchases.

4. Third-Party Services

Lull™ works with trusted third-party service providers to operate our business. These may include:

• Payment Processors: To securely handle payment transactions.
• Shipping and Fulfillment Partners: To deliver your orders.
• Analytics Providers: To help us understand website traffic and user behavior.
• Marketing Platforms: To manage email campaigns and advertising.
• Customer Support Tools: To respond to your inquiries efficiently.

These third parties have access to your personal information only to perform specific tasks on our behalf and are contractually obligated to protect your data and not use it for any other purpose. We do not sell your personal information to third parties for their own marketing purposes without your explicit consent.

5. Data Security

Lull™ takes the security of your personal information seriously. We implement industry-standard technical and organizational measures to protect your data, including:

• SSL/TLS encryption for all data transmitted between your browser and our servers.
• Secure, PCI-DSS compliant payment processing.
• Access controls limiting employee access to personal data on a need-to-know basis.
• Regular security assessments and monitoring of our systems.

While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we are committed to promptly addressing any security incidents and notifying affected users as required by applicable law.

6. Your Rights Under GDPR (European Users)

If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, Lull™ processes your personal data in accordance with the General Data Protection Regulation (GDPR). Our legal bases for processing include contract performance, legitimate interests, legal compliance, and your consent.

Under the GDPR, you have the following rights:

• Right of Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure: Request deletion of your personal data ("right to be forgotten").
• Right to Restrict Processing: Request that we limit how we use your data.
• Right to Data Portability: Receive your data in a structured, machine-readable format.
• Right to Object: Object to processing based on legitimate interests or for direct marketing purposes.
• Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent.

To exercise any of these rights, please contact us at support@trylull.co. We will respond to your request within 30 days. You also have the right to lodge a complaint with your local data protection authority.

7. Your Rights Under CCPA (California Residents)

If you are a California resident, Lull™ provides you with specific rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

• Right to Know: Request disclosure of the categories and specific pieces of personal information we have collected about you, the sources of that information, and the purposes for collecting it.
• Right to Delete: Request deletion of personal information we have collected from you, subject to certain exceptions.
• Right to Correct: Request correction of inaccurate personal information.
• Right to Opt-Out: Opt out of the sale or sharing of your personal information. Lull™ does not sell personal information in the traditional sense, but certain data sharing for advertising purposes may qualify as a "sale" or "sharing" under the CCPA.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

To exercise your rights under the CCPA, please email us at support@trylull.co with the subject line "CCPA Request." We may need to verify your identity before processing your request. You may also designate an authorized agent to make a request on your behalf.

8. Data Retention

Lull™ retains your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. When your data is no longer needed, we will securely delete or anonymize it.

9. Children's Privacy

Lull™ does not knowingly collect personal information from children under the age of 13 (or 16 in the EEA). Our website and services are not directed at children, and we do not knowingly market to minors. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at support@trylull.co, and we will promptly delete such information from our records.

10. Changes to This Privacy Policy

Lull™ may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make changes, we will update the "Last updated" date at the top of this page. For material changes, we may provide additional notice, such as an email notification or a prominent banner on our website. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of trylull.co after any changes constitutes your acceptance of the updated policy.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how Lull™ handles your personal information, please contact us:

• Email: support@trylull.co
• Website: trylull.co

Your privacy matters to us. Lull™ is committed to transparency and to protecting your personal information every step of the way.